Diversity Training And Its Effectiveness - 1240 Words

Diversity may be defined as recognizing and respecting the similarities, differences and unique characteristics an individual employee contributes to the workplace. Diversity training and its effectiveness in the workplace has been met with differing conclusions as to the positive or negative impact this type of training may have on an organization. Today, change in the workplace is inevitable and diversity training in the workplace has become common across the globe. Companies now realize that the need for diversity training has increased tremendously and that if diversity is not valued in the workplace, cost and productivity may be negatively impacted. In 2010, researchers found that minorities made up half of the new employees hired†¦show more content†¦Tools such as the internet and email are good ways to eliminate cultural barriers, improve communication and understanding, and employee knowledge sharing. New approaches to how business is conducted such as virtual em ployees also contribute to the diversification of the workplace. Diversity training is not only necessary in the U.S., but now includes many countries around the globe. There are generally 2 reasons diversity training in the workplace is necessary; changes in the make-up of the population and globalization. Increases in the immigrant population and minority births have contributed to the increase in cultural diversity in the workplace. According to (Teixeira, 2013) In the 90’s, 58 percent of net workforce growth came from native born Americans who were not children of immigrants (that is, second generation or later Americans). In the 2000’s, that figure dropped to just half its previous level (29 percent). In this decade, projections indicate the figure will erode only slightly to 28 percent, but that will be followed by another sharp drop to just 3 percent in the 2020’s. In that decade, essentially all (97 percent) of workforce growth will come from immigra nts and their children (Immigrants and Minorities Are Powering America’s Workforce Growth, para. 3). U.S. and global competition means that companies must compete internationally as well as compete for and retain the best possibleShow MoreRelatedWhat Do You Define Diversity Within A Workplace?791 Words   |  4 Pages How do you define diversity in a workplace? Do you fall victim to a non diversified workplace where everyone seems out of place? Many people have different views on this the topic of diversity, but do not necessarily understand it fully in a workplace. If your job has numerous age groups, races, religious beliefs, and equal amount of gender, then your job is practicing diversification. A lot of companies are making it more known that they enforce diversity in their workplaces. 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Under the right circumstances, cross-cultural training could be proven a method for addressing prejudice, stereotyping and many other biases (King et al. 2010). From the one hand, one more general definition of training has defined it as â€Å"anyRead MoreThe Five Person Group Into Sub Teams1465 Words   |  6 Pagesregular basis aided in my ability to view the situation from a 30,000 foot level. I helped to formulate the organizational analysis questions: How does the goal of diversity training align to organizational objectives and strategy? Why is diversity training important for ZF to conduct? How does ZF define diversity? Do you need to leverage diversity for performance improvement? I was sensitive to picking up clues on what was in it for the HR Director, her departmental goals, as well as personal motivationsRead MoreAn Effective Compensation And Benefits Package1248 Words   |  5 Pageshealthy for the business. Provided the package is reviewed and updated to be current and remains competitive, you will consistently draw upper echelon talent, and exceptional performers. Employee Training and Development In regards to training a strong, educated, and high-performance workforce, an up-to-date training plan that will equip employees with the tools necessary to meet organizational goals. Learning plans will need to be technical, as well as practical. Managerial level employees will have accessRead MoreHealthcare Management and Article Critique709 Words   |  3 Pagesresult, managing diversity in the workplace and promoting multi-cultural competency have become essential to the success of these organizations. As a healthcare manager, the major steps I would take to manage diversity in the workplace include reforming organizational structures, systems, and processes and transforming the organizational culture (Lappetito, 1994, p.22). 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The following top-eight HR challenges - while seemingly complex - actually have relatively simple solutions for companies with the right software and organisational cultures that emphasize leadership, engagement, diversity and flexibility: 1. Retaining Top Talent Most companies view recruitment as the most important of their HR challenges, but retaining the talented people whom you already have certainly ranks higher than organic recruiting. Employee retention notRead MoreManagement : Management Careers And Diversity Essay1744 Words   |  7 PagesManagement Careers and Diversity Introduction Ongori and Agolla (2007) state that managing workforce diversity in an organization is a complex phenomenon. They suggest that with the current organizational transformations being implemented across the globe, management of workforce diversity cannot be downplayed. Diversity in the workforce is based on the acknowledgement of the reality that people are different in more than one way, mainly in terms of culture and ethnicity, personality, religionRead MoreNon Monetary Compensation System For University X1479 Words   |  6 PagesIn order to ensure that the diversity of the workforce is representative of the diversity of the community, University X needs to offer a competitive yet flexible compensation, benefits and promotion packet to be able to recruit and retain a diverse workforce. There are many school of thoughts on compensating employees in order to attract a diverse workforce. A predominant way is to use pay ranges â€Å"because they allow an organization to provide a com petitive salary and recognize individual differences

Reading Analysis of One Minute Manager by Ken Blanchard Book Report/Review

Essays on Reading Analysis of One Minute Manager by Ken Blanchard Book Report/Review ï » ¿One Minute Manager by Ken Blanchard Introduction One Minute Manager by Ken Blanchard talks about 3 philosophical steps that a person can practice in managing a business prolifically. Blanchard’s philosophies are ‘one minute goal setting’, ‘one minute praising’ and ‘one minute reprimands’. This unit majors on ways an individual can apply these management tools effectively. One Minute Manager Review Innovative contemporary methods in One Minute Manager have resulted to quality performance of Companies. Managers learn that providing constant predictable optimistic reinforcement enables the business to increase productivity and sales (Blanchard, 1984). The book was written 23 years ago but is still useful and effective in the contemporary world. The lessons from the book are perceived to be significant for a business to excel and compete profitably worldwide. It is written in a clear language and a dialog form, making the concepts graspable. One Minute Goal It is established that 20% of 80% of employees’ outcomes is determined by the nature of the goals set by the company. The first secret Blanchard is revealing to his readers is the creation of one minute goal setting (Blanchard, 1984). The manager is required to come up with apt goals needed to be accomplished. Goal setting should involve all departments of a business, and each worker has to participate. The goal is written briefly, 250 words, to make the reading process be less than 1 minute. The manager has the responsibility to reinforce the goal every day to his employees and take time to measure their performance. A copy of goals should be distributed to all employees to access and remind them on the responsibility they have to manage (Blanchard, 1984). One Minute Praising It is established that managers in organizations look for mistakes that workers do particularly. Blanchard advises managers to stop daunting workers, but begin to praise their work completed by employees (Blanchard, 1984). Thus, the manager has to inform the employees that their work will be monitored, and outcomes made known to them. This is the initial step of ‘One Minute Praising’. The philosophy requires the manager to make direct contact with the worker and uphold eye contact. Blanchard emphasizes on direct contact like shaking hands and putting hands on the shoulder, signifying steps in improving the working status of the company in ‘One Minute Praising’. One minute Reprimand Reprimand is implemented when a manager realizes that a potential worker has failed to execute his/her specialized field. Blanchard divides reprimand into 2 halves. The first half requires the manager to state the mistake immediately he notices it. Instantaneous reprimanding requires the manager to be exceptionally specific and state his/her moods. The second half requires close body contact like eye contact, telling the worker the values of efforts he/she is exerting, and reaffirming the negative consequence of the mistake, but not the worker. Blanchard states that managers should reprimand first before praising the workers since praising involves valuing and reminding them that they are significant (Blanchard, 1984). Many companies spend extra in paying employees’ salaries and spending petite in training them. Workers should learn how to interrelate with others at work. This is essential in creating a good working condition that results to a thriving business. Conclusion An exceptional leader implying the 3 philosophies suggested becomes an effectual manager. Workers enjoy working in such environment since they are respected and know what to do. Consequently, for a business to be productive, managers should apply the Blanchard’s philosophies. Reference Blanchard, K. (1984). The one minute manager. Bangkok: Temple Publicity Services.

The Role of E-Commerce in Facilitating online Booking in the Hotel Ind

Question: Write a researchreport on the topic of the role of e-commerce in facilitating online booking in the hotel industry. Answer: Introduction Statement of the problem and Research Question: The research report is on the topic of the role of e-commerce in facilitating online booking in the hotel industry.The purpose of this research report is to describe recent development in e-business application in a hospitality industry. It will study the efforts taken by hotel industry to boost online booking and analyze whether these steps are useful for their business or not. The study will be conducted in the form questionnaire by taking feedback from a group of students in the PIHMS University. The objective is to investigate the trend and check if there is any issue of future challenges of e-commerce business. It will be a comprehensive research based on data and surveys on the hotel industry booking. A qualitative analysis will be done based on web surveys and focused interview. The research finding will be useful in developing the hospitality industry and adapting to future challenges. Literature review The use of internet application has become a significant trend in the business world. E-commerce gives consumers an opportunity to book hotel rooms easily. One study focused on the online experience of online hotel booking by monitoring service marketing. Different internet technologies like HTML, CSS3, SEO, social media, etc has given companies the chance to improve customer's shopping experience. Successful online booking management strategies include the creation of experience, promoting customer loyalty, improving brand image, promotion by word of mouth praise and satisfying customers. Various studies have investigated consequences of positive online customer experience by analyzing marketing and information system theories. It showed that customer experience enormously benefited e-commerce Company. They utilized a flow theory on customer experience and developed a framework for it. They proposed and tested a measurement model for online customer experience. The result showed tha t for successful online experience, the shopper needs to focus entirely on the website and enjoy doing it. The traditional ways of attracting customers to brick and mortar stores are losing its sheen now. Therefore, e-commerce industry success depends on interaction, participation, engagement and emotional interest (Bilgihan et al., 2014). Another literature focused on developing a theoretical model for unified customer experience by literature study on online consumer behavior. Development of e-commerce technology and extensive use of smart phones and social media has propelled customer experience and their interaction with brands and services anytime anywhere. The objective of the paper was to develop consumer behavior model by studying literature based on it and giving valuable strategies to a web site and e-commerce designers. The study findings showed that precursor of unified customer experienced is ease to locate a website and use it, the utilitarian features, social interaction and compatibility of apps in multiple devices. The outcome of increases client experience is positive praise of the brand by word of mouth, repeatedly purchasing or using services and brand engagement. The study identified that potential loss of revenue occurs globally due to poor online experience. It has the effect on the e-commerce in dustry as they are not able to reach their desired position. Therefore, e-commerce companies should try to engage and lure customers by their attractive website and quality customer experience (Morgan-Thomas Veloutsou, 2013). The above study focused more on services of e-commerce to enhance customer experience. This literature study is on what factors keep hotel booking users loyal to on hotel services. Hotels and online travel industry have utilized online booking as an effective distribution channel to advertise their services. So it is important for the hospitality industry to understand the loyalty intention of customers towards this technology. The paper tested a research model that introduces mobile booking loyalty in hotel booking. It was tested by intentional structural modeling by collecting data from hotel booking users. The survey revealed that compatibility and perceived is of use had a large affect on users loyalty intervention towards the e-commerce technology. The study results had useful implications for various hotel owners and travel industry including mobile app developers and hospitality technology suppliers (Ozturk et al., 2016).. This literature highlighted the importance of online review for a success of hotel and tourism industry. Online reviews are accurate tools that customers search for because before booking hotel rooms. Travelers often use the online review to gain information about the quality of services and options of accommodation in hotels. It affects customers choice of booking hotels. This article studied the consequences that online review had on the hotel industry. The study adopted elaboration likelihood model to identify what factors influence people in decision making by exploring online reviews. The influence of information quality and means of persuasion have been investigated. The findings showed that product ranking, accurate information, the relevance of information and its timeliness gives a good estimate to services users for choosing accommodation options. Therefore, it showed that serious travelers check both qualitative and peripheral routes of information from online reviews (Fil ieri McLeay, 2014). Social media has also played a key role in tourism and hospitality industry. The social media tool for the management of tourism operations and travelers decision making. One study analyzed the social media related article in tourism and hospitality fields. Based on analysis of both consumer and supplier, it was found that consumer-centric studies mainly studied the impact of social media during travelers planning phase. The studies related to supplier showed that they concentrated primarily on the supplier's promotion and management of their product and services. The research revealed the importance of social media tools for promoting competitiveness in the tourism industry (Leung et al., 2013). A case study was done on e-business application in a hospitality industry. One was based on actions taken by local hotels to enhance its marketing and another described the operation and competitive strategy of an online travel agency. The objective of the research was to investigate internet application trends in the hospitality industry by identifying underlying issues and challenges. According to a survey, about 90% entrepreneurs use web applications to enhance their business and get more opportunities. This kind of e-business can prosper only when they can satisfy and meet customers demand. Everyone is trying to lure consumers by offering cheaper products, extensive selection choices, convenience and quality of services. E-business can overcome many obstacles and operational barriers by getting access to global market and easy linking with suppliers. Two priorities for successful online service operation identified was the quick and reliable delivery of duty. Online hotel booking is increasing at a rapid rate now. Every hotel chain now has their website for booking rooms. The study gave useful insight into the development of online e-business applications in the hospitality industry (Yang et al., 2014). Hotel industry will face stiff competition in the time when almost all company has theory own website for online booking. This study analyzes way of increasing online booking through a multi-channel strategy. There is increased the number of distribution and sales channels. Therefore hotel managers face challenges in deciding which sales channel offer best options and which channel will be beneficial for their business. They evaluate the cost versus benefits of linking with various channels. This study challenged the need for over-optimization by stating that consumers ultimately deal with the information on the web. Therefore all the online platforms are driven by consumer choice and their ultimate booking. Multiple regression samples from hotels in Switzerland were studied from 2009 to 2012 to estimate the importance of internet platforms. The finding showed that increased number of online booking be the consumer in the hotel is dependent on some channels and not the type of channe ls. So it suggested that survival strategy for the individual hotel would be to maximize their share and utilize interdependency and network effects. The only limitation of this study was that it focused more on online booking but not on the connection between online and offline channels from a consumers perspective. It gave detail on booking volume per channel but not on profit. If the study were done based on profit per channel, it would have provided the better idea on multi-channel strategy (Beritelli Schegg, 2016). The current project My research is on what factors influence consumers to go for online hotel booking and studying consumer behavior. It will be an extensive research on qualitative data collected from comprehensive web survey on a rate of online booking. It seeks to analyze and interpret what factors drive consumers to go for online hotel booking. This research will have valuable insights into the hospitality industry. Their surveys on random people across different age group will help determine what do they consider and look for before booking hotel rooms. The above literature reviewed was on the experience of online hotel booking of a measurement model and on ways of increasing online booking through the multi-channel strategy. Another literature was based on the operation and competitive strategy of an online travel agency. There was also a review of consumers and suppliers perspective of using social media tools for marketing. My research is similar in the aspect that I am investigating the experie nce of customers in online booking. But I will also check the preference of those who dont rely on online booking and the reason for it. Statement of expectations It is expected that the data will help hospitality industry to identify consumer's demands and implement attractive features on their websites to attract more customers. The research will study different trends in booking hotels based on the different questionnaire. This study will help in determining the success of e-commerce in the hospitality industry and the rate of penetration on online booking in the market. It is expected that the survey will help in determining what factors influence travel to try new hotel or travel brands. The information will help hotel industry to understand consumer behavior and changing trends among travelers worldwide (Kucukusta et al., 2015). Method Sample The research was conducted by survey method to collect and investigate the views of PIHMS students on their choices for hotel booking. The data were collected from students with different level of qualification and specialization. The survey was based on a questionnaire form with questions related to the importance of online booking and the reasons for different preference among customers. After a round of closed-ended questions, it was followed by open-ended issues to explore the response of students on online hotel booking. This open question will be useful to study marketing trends in the hospitality industry. There will be group administered questionnaires via online surveys (Cantallops Salvi, 2014). Materials or Resources The substances or resources for the survey methods were the students studying at PIHMS students, questionnaire forms and web source for investigation. Review data will be collected by online website or mail response. For managing consumers response, adequate permission was also taken from University teaching staff to carry out survey in their campus. Linking with the staffs helped in getting a quick response. These were conducted in corridors, classrooms when students were free and in University canteen area. Procedure The first round of questionnaire had seven questions. It started with an enquiry on age, sex and educational qualification. Then it moved into specific issues like a method of consumers online booking, had they ever made online booking or not. There were specific questions on how they would rate benefits of booking hotels online. Each respondent had to rate benefits on a scale of 1 to 5 and they also had to state the reason for the response. There was also enquiry on why do they visit the online website. The second round of survey was on what travelers look for in online reviews and the key factors that they consider in trying new travel brands. Visitors selected new brands mainly on the recommendation from family members, promotional offers, positive media coverage, and high ranking search result and media advertisement. They were also enquired about the reason for which they check online reviews. Method of analyzing data There were 120 respondents in the study between the age group of 20-50years. The response of customers was measured on a five-point Likert-type scale (Score of 1 meant least beneficial and a score of 5 indicated highly useful). For the question on whether subjects prefer online booking or not, a qualitative analysis was done on the reasons for consumer's choice (Liu Zhang, 2014). Different reasons were analyzed to conclude consumer behavior and attitude towards hotel booking. Ethical issues There is code of ethics and practices in conducting survey research. So during my research, I had to be sure of marinating honesty, respect and integrity while dealing with students and PIHMS Univerisity staff (Denscombe, 2014). Each respondent has clearly explained the purpose of the survey so that they could give a valid response. I had to ensure those who sponsored my survey that I will avoid those methods which will create bias. Correct information on the method of sample selection and the sample size was given (Bryman, 2015). Results The survey was conducted among 120 students of PIHMS University. There were 55% male respondents and 45% female respondents between the age group of 20-40 years. The qualification of different student was also enquired this also has an impact on consumers choice. Some were student of English, some were degree level or post graduate students or students undergoing diploma in PIHMS University. Figure 1: Response to question on whether consumers prefer online booking or other methods. On enquiry about preference for online booking or other methods, it was found that majority of subjects who preferred online booking belonged in the age group of 20-30 years. All the respondents were asked for the reasons of their preference. Those who preferred online booking gave reasons like online booking gave them flexibility and ease of use. They had more options to choose from and they could read online reviews and feedback to influence their decision making. They also felt that online reviews gave them the opportunity to try new brands or hotels in a hospitality industry. A market research showed what factors influence travelers decision while choosing new brands worldwide. The idea of these factors can be taken from the graph given below on market research. It will be useful for hospitality and new entrants in the industry to enhance their brand quality. Figure 2: Tnooz - Talking Travel technology. (2016). Tnooz. Retrieved 13 June 2016, For those students who did not prefer online booking, they stated that they considered online platforms could breach their privacy. So they had issues related to security concerns. The respondents who chose this answer were found to be in the age group of 30-40 who either not aware of the benefits of online booking or they are not used to using new technologies like social media tools, etc. The second round of questionnaires was for those respondents who preferred online booking. When enquired about for what reason they used online travel websites, there were different answers like looking for general information, find contact information, checking online reviews, etc. Some explained that they always check for online reviews before booking hotels. For those respondents who preferred online booking, it was found that about 51 % used online reviews most of the time. They also asked respondents rate benefits of online booking for hotels. The marking on a scale of 1 to 5 was analyzed for it. It showed that majority preferred it beneficial as they gave markings such as 4 or 5. Figure 3: How often do customers check online reviews for hotel bookings. When students were asked about what factors they were looking for in online reviews. Majority answered that they wanted to explore the options for a hotel that they could consider for their accommodation. Some had too many choices of hotel and so they looked for online review to narrow down their list of the hotel so that they could choose from fewer and best hotels. So mostly students revealed that they analyzed online reviews to check for prices and confirm their final choice for booking. The results of the review are given below in the bar diagram Figure 4: Response on reasons for checking online reviews. Discussion My research topic was on the factors that influence consumers to go for online booking and analyze the success of e-commerce in online booking in the hospitality industry. The expectation of this research was that data will be beneficial for the hospitality industry and give them an idea of what changes to bring in their website to increase hotel service (Ramanathan Ramanathan, 2013). The result gave implication for why they prefer online booking. It also explained that reasons on why some people do not prefer online booking. Based on their response, the hotel chain can take steps to create the user-friendly website which all age group can use and reduce security concerns of suppliers. The result supported some of the information from the literature review. One study related people to people decision making after online review. The literature showed that consumers looked for quality information and persuasion level of hotel chains. They chose hotels according to the ranking of hotels, the accuracy of information and good service review. The only difference is that the study also looked at supplier's perspective for presenting online reviews (Beritelli Schegg, 2016).. My research was based solely on buyers or consumers perspective of hotel booking. However, it matched with the view of worldwide customer's reasons for going through online reviews. One unanticipated outcome of the research was of those respondents who did not go for online reviews. The survey was carried further for only those respondents who preferred online booking. I feel more research could also be done on negative respondents. This would further help in the identification of shortcomings of e-commerce service and hotel industry. Identification of features in a website that dissuades buyers to go for online booking would have given a new idea for implementing the unique feature in hotel and travel websites (Enz, Verma, 2015). I had a problem convincing respondents to carry out the survey. Many did not answer the questionnaires as they felt it unnecessary. So I felt that I could not collect data from a significant number of the respondent. The survey could be done only by 120 people. Increased sample sized would have helped in getting more information. If given a chance to carry out the research again I will also survey hotel chain suppliers perspective for online booking service. I would also like to research on popular online hotel review websites and how they carry out the study. I would like to extend my research to other countries too; this will help in understanding the trend globally. My research data will be useful for improvement and development of hospitality industry. It gives them the idea to create a sustainable infrastructure within countries for online marketing of their product or services (Melin-Gonzlez et al., 2013). One significant finding of the research was that mainly youngster used online booking features. Therefore, the hospitality professional could target young age group who are more likely to spend their disposable income on travel. The hotel brands could go for introducing hotel management software. It helps them keep an eye on negative reviews and responds quickly to the response (Bilgihan, Bujisic, 2015). Recommendation From the survey results, it can be concluded that online reviews and manner by which consumers utilize this data to choose hotels will help hotel industry to manage marketing programs more efficiently. Through renovated and improved websites they can lure the travelers to book their hotels. Technology is now giving consumers the variety of choices thus making service providers vulnerable to immense competitions (Law et al., 2014). Therefore, this form of surveys will be useful for the particular hotel to know the cause for negative reviews and promote good relation with consumers. However, there is a certain disadvantage of online review for evaluating hotels. The review of the certain customer may not be justified. So users should not consider these reviews blindly. Therefore, there should be acceptable review score for rating hotels. Higher review score can be given on grounds of security, cleanliness and locations. Finally, the website should not give misguiding information and ho tel manager should incorporate features that stress on customers preference (Agag El-Masry, 2016). Reference Agag, G., El-Masry, A. A. (2016). Understanding the determinants of hotel booking intentions and moderating role of habit.International Journal of Hospitality Management,54, 52-67. Beritelli, P., Schegg, R. (2016). Maximizing online bookings through a multi-channel-strategyeffects of interdependencies and networks.International Journal of Contemporary Hospitality Management,28(1). Bilgihan, A., Bujisic, M. (2015). The effect of website features in online relationship marketing: A case of online hotel booking.Electronic Commerce Research and Applications,14(4), 222-232. Bilgihan, A., Okumus, F., Nusair, K., Bujisic, M. (2014). Online experiences: flow theory, measuring online customer experience in e-commerce and managerial implications for the lodging industry.Information Technology Tourism,14(1), 49-71. Bryman, A. (2015).Social research methods. Oxford university press. Cantallops, A. S., Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management,36, 41-51. Denscombe, M. (2014).The good research guide: for small-scale social research projects. McGraw-Hill Education (UK). Enz, C. A., Verma, R. (2015). The New Science of Service Innovation: Part 3 Select Research on Technology. Filieri, R., McLeay, F. (2014). E-WOM and accommodation an analysis of the factors that influence travelers adoption of information from online reviews.Journal of Travel Research,53(1), 44-57. Kucukusta, D., Law, R., Besbes, A., Legohrel, P. (2015). Re-examining perceived usefulness and ease of use in online booking: The case of Hong Kong online users.International Journal of Contemporary Hospitality Management,27(2), 185-198. Law, R., Buhalis, D., Cobanoglu, C. (2014). Progress on information and communication technologies in hospitality and tourism.International Journal of Contemporary Hospitality Management,26(5), 727-750. Leung, D., Law, R., Van Hoof, H., Buhalis, D. (2013). Social media in tourism and hospitality: A literature review.Journal of Travel Tourism Marketing,30(1-2), 3-22. Liu, J. N., Zhang, E. Y. (2014). An investigation of factors affecting customer selection of online hotel booking channels.International Journal of Hospitality Management,39, 71-83. Melin-Gonzlez, S., Bulchand-Gidumal, J., Lpez-Valcrcel, B. G. (2013). Online customer reviews of hotels as participation increases, better evaluation is obtained.Cornell Hospitality Quarterly,54(3), 274-283. Morgan-Thomas, A., Veloutsou, C. (2013). Beyond technology acceptance: Brand relationships and online brand experience.Journal of Business Research,66(1), 21-27. Ozturk, A. B., Bilgihan, A., Nusair, K., Okumus, F. (2016). What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience.International Journal of Information Management. Ramanathan, U., Ramanathan, R. (2013). Investigating the impact of resource capabilities on customer loyalty: a structural equation approach for the UK hotels using online ratings.Journal of Services Marketing,27(5), 404-415. Yang, J., Flynn, J., Anderson, K. (2014). E-Business application in the hospitality industry: A case study.Communications of the IIMA,3(1), 1.

Mini Ethnology Paper Essays - Food And Drink, Articles, Desserts

Mini Ethnology Paper Skyler Coryell St. Ambrose University Double D's is one of the very few ice cream spots in my hometown of Pekin, Illinois. But it is also one of the best if not the best ice cream spot for anyone and everyone in central Illinois. If you were to ask anyone from central Illinois they have heard of Double D's and they will more than likely love it. Double D's is a very well known thing and is a very family orientated place to get ice cream. The culture within the people who work there it is kind of just like a family, it is an all girl family but it is still like a family. The people who work there are always in high school and they are predominantly female but there are also some male figures within the company that work there. The culture within the place is very good, the atmosphere within the place makes you feel warm and feel at home, the way they interact with each other and the customers, and there have been theories about Double D's about why the management has changed so many times and why they close when they close. The employees that work at this little ice cream shack are very high on having a good culture and making sure everyone is happy where they work. I know a lot of people that work here so I was able to talk to some of the girls that work there. I asked someone "what is it like to work at Double's and how would you describe the culture?" She responded with an answer that I was expecting but this was her response, "working at Double D's is almost like spending time with your family, but while you're spending time with your family you're always having fun and doing work. For the culture I would call it a family. We usually spend five hours a day here working and while we are here we are always getting along and always having a good time. Even if we have some type of like beef outside or just in life we leave it at the door and make sure everyone gets along in here to make everyone happier and make sure our customers are happy"(Participant 1, March 17, 2019). You can always tell when you walk in to get your ice cream that you're going to get what you want and you are going to get it in a timely manner. If the culture wasn't as good as it was then I don't believe that they would be able get as much work done. Companies with a good culture are very successful and get a lot of things done while making a lot of money and having fun while doing their jobs. When you go to Double D's it's a little shack that feels like home. They have seating inside and outside, they have benches and tables outside while on the inside they have chairs and tables. When you walk in to Double D's they have some posters and signs that promote what they are selling and promote their business. They have a little theme almost every week. During Spring Break the theme was Spring Break' and the flavor of the week was Pina Colada. They have a flavor of the week that goes along with the theme of the week. Also they don't have a bell or anything like some places do when someone walks in to tell them a customer is there. They have someone who stands by the door and greets you when you walk in to make you feel welcomed and feel like they want you there. Within their workplace they decorate it within the theme, but the other things that are decorated are things like posters that just support the local high school and posters that are just random. They allow custom ers to bring in their own decorations and if they are appropriate and are pretty cool they allow them to hang them up within the shack. If you were to want one of the decorations to be hung up in the shack it would be best for